In 2025–26, a new wave of digital transformation is reshaping how North American companies build technology. Across the USA and Canada, businesses are embracing a smarter, more scalable model — offshore software development.
The UK’s digital economy is booming — but so are software development costs.
From fast-growing startups to large enterprises, UK-based companies face increasing challenges when hiring skilled developers locally. The reasons? High salaries, limited talent availability, and the growing demand for digital transformation across every sector.
Europe remains a leading region for custom software because of a strong STEM talent pool, mature delivery practices, GDPR-ready compliance, and competitive nearshore options for US and EU clients. The UK offers deep product and financial-services experience, world-class technical consultancies and English-first delivery teams. Portugal (Lisbon, Porto, Coimbra) combines rapidly growing engineering capacity, attractive cost-to-quality balance and an expanding startup ecosystem. These factors make software development UK and software development Portugal attractive options for enterprise and startup teams alike.
In today’s digital-first world, startups must leverage cutting-edge technology to stay competitive. However, developing software in-house can be costly and time-consuming. This is where outsourcing software development comes in as a strategic move that enables startups to maximize resources, reduce operational costs, and accelerate growth.
